There are numerous retailers focusing on furniture everywhere. Retailers such as Ikea, Pier One, Homesense and Urban Planet set a high scale. Caravan stands out by their high-end and simple but affective appearance and products, setting a trend of modernity and luxury for furniture and home decor.
To convince the customer that Caravan stands above the standard and should be their number one choice, the catalogue layout is very imagery focused to provide the reader with an impression of the quality. To embrace the high end feeling the layout is kept simple with soft colours.
THOUGHTS AND REASONS
The overall layout is very clean and structured, following a simple grid system. The imagery is in the foreground, displaying the high-end quality and trend-setting aspect Caravan stands for and provoking the reader to impulsively wanting to have this high-end furniture elements as well. The colour range reinforces the feeling of luxury and perfection and the typeface used throughout the catalogue reinforces geometric shapes, as well as simplicity and quality. A call for action is included in form of contact information on the back of the catalogue. Furthermore, each element includes a product number, encouraging the customer to find further information online or in store.
