There are numerous renovation companies popping up nowadays, one trying to be better than the other. Hebekraft stands out by focusing on luxury and high-level home renovations and therefore providing the best quality over a broad area in that market segment.
All elements mainly focuse on imagery, displaying high quality rooms or home areas, plus additional elements that can be applied. The imagery is chosen to be suitable for families, retirees, business owners and generally customers who count as mid to upper class and earn above the average.
THOUGHTS AND REASONS
To convince the costumer that this home renovation company is the company suitable for them, I focused especially on the imagery, giving the customer an insight on the work to expect. To maintain a balance between imagery, text and negative space, I went with a simple grid structure. For reinforce the company’s qualities, I used white, light grey and brown as my overall colour scheme, representing modernity, perfection, reliability and successful beginnings. The typeface used for the body copy incorporates angular elements, suitable for the theme and a call for action on the back encourages the viewer to look up the company.